| UK Vs USA - Deal or No Deal |
| Present - Here and Now | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Monday, 03 March 2008 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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If you're from the States and you know of Deal or No Deal, then you're probably looking at the picture on the top left and you're thinking "Who are the people at the back, and where are the scantily clad women?" If you're from the UK then you are probably looking at the picture at the bottom right and you're thinking "Who's the Yes you've guessed it, the topic for this here entry is...scantily clad women... So, I'm sat down in front of the tele, after a hard days reading (aah the exhausting life of a post grad student), and decide to flick through the channels at the off chance that something worth my precious time may take my fancy. This is a rare occurence as I am very unimpressed with TV in America, (not American TV mind, but TV in America, there is a difference which I will divulge if you ask me) even more so than British TV due to the barage of pointless and offputting adverts. However, I decide to indulge myself and enjoy the 30 odd inch TV that my room mate has brought into the apartment. Anyway, flicking though the channels and I come across Deal or No Deal, or DoND, as some like to refer to it. "Oooh" I thought "I'll have a ganders and see what goin on". Now I was watching the USA version, and a few things struck me as different from the UK version that I am used to. What took me a little by surprise was not the fact that they were using briefcases instead of the red boxes, and it was not the fact that the prize money went up to $1million as opposed to the £250,000 (about $500,000) in the UK, it wasn't even the dodgy
...the Dond briefcase girls. Now I must admit, part of me, the red blooded heterosexual male part of me thought "Nice! some lovely ladies to watch on my box" (edited and censored thoughts). But another part of me, I shall label the critically analyzing, anti-exploitative, lets get into the 21st century guys come on now, side of me which I have been gradually nurturing of late thought "What the hell are those women doing at the back holding those suitcases!?!!" (Yes the question answers itself, but shall stay unedited for effect). Now I wouldn't class myself as a feminist, or being a man I think the term would be feminist sympathizer (correct me if I'm wrong), but I just felt that seeing those women doing nothing other than standing there looking beautiful, (which they were doing rather well I might add) and holding those suitcases seemed really ... backwards. Am I the only one? Could these girls not be doing something less...I don't know...brainless bimboey? Have I missed something, like a 2 year period where the world decided that this was cool, and in no way negative for women to do stuff like this anymore? What's more, usual game shows, have maybe, one or two girls to prance around doing nothing in particular other than showing off some contestant prizes along with a bit of cleavage for extra effect. Here we have a collection of no less than 26! Talking about cleavage brings me to my next question which is "Are there any other variations of the game and do they have women holding the briefcases?" The answer is yes, New Zealand is one of them, which on their show launch had a few complaints about the low cut of their ladies dresses. They have since changed the dress code (slightly).
According to wikipedia, there are 79 or so countries in total with their own version of DoND, which originated in Denmark, and apart from the USA and New Zealand, Malaysia is the only other country with women doing the oh so difficult and highly important job of holding those briefcases. Now I shouldn't be complaining (or should I?), this is probably a great opportunity for exposure (pun intended) for these girls who could get spotted by some modelling agency or film producer or something and become famous. Also, what's the harm of showing a few (26?) attractive women on a game show, to boost ratings and get people watching (apart from perpetuating the notion of the dumb attractive woman, that can't do anything other than hold a briefcase and stand at the same time). What I would like to know is, what is it in the US, NZ and Malaysian societies that makes this acceptable, which is not present in the 76 other societies? Or more specifically, why is it not acceptable in the UK but is ok in the US? Does the UK really have a more anti exploitative notion than the US? Isn't feminism more prominant in the US? I guess one could say that Mary Wollstonecraft, the 18th century British writer and philosopher was one of the first feminists, but I'm sure the US had a major part to play in the feminist movement in the 1960's and later, or is this even an issue for feminists? Another question I could ask is what is it in those 3 societies that makes the feel they need to have those women standing there, whereas the other societies don't. Is the show more popular in those countries. I know for a fact the DoND UK is pretty popular without the ladies, as the idea of the show alone, without the girls brings suspense, as I shall show by adding a youtube vid of one of the shows at the end. OK, enough ranting. Don't get me wrong, it's not the game that I'm against. Although it did take me a while to get into it. I'm not an avid watcher either, by the way. Maybe i'm just going on like this cos the UK version seems so different, but I just thought I would get my 2 pence in just in case the feminists were sleeping on this one. But before I go, I will leave you with a picture of one of the contestants, Janelle holding the briefcase oh so skillfully...
and the most
DoND UK DoND USA Sources: NBC's DoND website, BrokenTV blogspot, Brothers Bar, NZ Reality TV, Yahoo.tv, DoND wikipedia entry, UK DoND website.
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UK Vs USA - Deal or No Deal “Everything should be made as simple as possible, but not simpler.”